Netflix promotes The Gray Man movie featuring Ryan Gosling, Chris Evans Ana de Armas. The action thriller movie was released in July of 2022 and is based on novels of the same name.
In the metaverse world Decentraland you get the possibility to play a mini game which is a maze that also tests your knowledge of the movie. Should you clear the game you have the chance to win various collectables that can be used in Decentraland.
This is a test from Netflix to see if they can persuade users of Decentraland to watch the movie and then come back to play the mini game.
It is not the first time that Decentraland collaborates with major brands such as Coca-Cola, Dolce & Gabbana and Nike to pioneer this new world.